Ikea  (1/2020)

Ikea “Cooking Brings Us Together”# Spending time with a parent can appear “lame“ for teenagers and that’s why Ikea wants them to reconnect, by cooking together, for instance. We see a father who fakes having a broken hand to motivate his son to help him out in the kitchen, hoping to bond and spend some quality time – with Ikea’s kitchen utensils, of course.