Ikea  (2/2022)

IKEA Let Play Unwind Your Mind # This campaign for IKEA by Mother reminds us that adults need playtime too. Studies have shown that play has a positive effect on a child’s health, often spurring creativity. In order to break the mundanity of day-to-day life, this colourful spot shows the different playful objects that can be bought from IKEA. A young couple begins to fantasize and, suddenly, their dining table is turned into a ping pong set and a hopscotch square materializes out of nowhere. The film ends by reminding us to let play ‘Unwind your mind.’