Ikea  (3/2022)

IKEA Bring Home To Life # Rethink and director Gary Freedman team up to prove the adage that a house is not always a home. Scored by a tentative cover of Elton John’s “Your Song”, a father gradually stocks his new flat in preparation of his family arriving. Although their new home may seem empty and lifeless, the father’s imagination fills the room with future memories of family and friends and the IKEA products bought help to bring home to life.