Ikea Sweden  (6/2018)

Ikea “Irresistible Pointless TrueView Ad” While everyone else is aiming to make YouTube pre-roll ads in a way that prevents people from wanting to skip them, Ikea does – as usual – the exact opposite. Here, we see dull-as-dishwater footage of a young guy washing dishes, clearly annoyed by the fact that he is being filmed and repeatedly reminding viewers of the option to skip the pre-roll.