Intermarche “C’est Magnifique”#
A brand that simply always manages to tug at the heartstrings. Here, it takes a theme rarely seen on television: mourning. We see a man who, in an attempt to get over his wife’s death, spends time with his family, at his daughter’s wedding, playing music with his pals, or riding his bike to the store, etc. But each activity inevitably reminds him of his missing wife. And it is only when seeking to reproduce a recipe so dear to her – and finally getting it right! – that the man seems to smile again. Pay-off: We all have a reason to eat better.