Škoda France “Doug The Dog”#
Imagine having a one-ton dog – well, can you …? Actually, Škoda and its agency Rosapark teamed up to show that having a dog that big is no less dangerous than driving with a normal-sized dog unsecured in a car. An unrestrained mutt can, after all, become a one-ton projectile in an accident occurring while traveling at just 50km/h – and, as we all know, most people don’t think to secure their pet while driving. The marque is therefore now bidding to make users’ lives easier by providing a dog seat belt.