Kræftens Bekæmpelse & TrygFonden  (1/2020)

Danish Cancer Society “Thanks”# A surprisingly different approach by Smoke-Free Future to trying to keep children and young people from smoking. While all ads in this field shine a bad light on smokers, this ad thanks them as most don’t want young people to even start. There’s actually no disagreement between smokers and non-smokers on this issue.