Lee Jeans  (1/1994)

"Phone Booth," "Jeansercize," "Ironman" + "Bride of Ironing" [00:30]# Lee jeans claim to be "the brand that fits" and the advantages of wearing jeans like these over those really tight ones demonstrated once more in this first Lee spot, in which a young man who is obviously not a Lee wearer tries to call in to a radio quiz show from a phone booth, but then can't get to the change in his pockets since his pants fit rather too snugly. The second spot humorously shows an aerobics class that has apparently developed a whole routine on the exasperating attempts of trying to get into a pair of those really tight jeans. The other two commercials advertise Lee wrinkling resistant casuals. In the first, a man in a tank shirt and boxer shorts attempts to iron a pair of pants> He pulls an ironing board from his bedroom wall, which springs back up as soon as he turns around. A series of antics ensues with the hot iron being tossed in the air and finally the ironing board slamming the poor man back into the wall compartment. "Is ironing your pants too much trouble? Get Wrinkle resistant Casuals from Lee. In "Bride of Ironing," it is a woman trying her luck with a hot iron. But the wrinkles in her pants just keep coming back. She adds steam and continues to iron until not only her hair has curled up from the humidity and her make up is ruined, but also the wallpaper has peeled off the wall, the hardwood floors have come up and the light explodes. Her little son screams out in terror when he sees his mother's ghoulish appearance. Again, the solution to this tiresome chore: Wrinkle resistant Casuals from Lee.