Lidl  (3/2021)

Lidl “Karmarama”# Lidl’s Christmas spot builds on the success of 2019 and 2020’s “Big On a Christmas You Can Believe In”. We open on a traditional Christmas lunch with all the trimmings, showcasing Lidl’s festive food range and a typical yuletide family conversation. Viewers are then taken by surprise with another scene of the same group at the Christmas table, this time set decades in the future. The next iteration shows an even more futuristic Christmas dinner.