Wrigley Extra Gum “Get your ding back”# In this TVC, Extra Gum is encouraging us to get our “Ding” back as we look ahead to a non-lockdown world. Making light of socially distanced restrictions lifting, the ad is a humorous take on our return to everyday life and the situations in which Extra Gum can bring you confidence – from battling the daily commute to getting intimate with a new love interest.