Meltz  (6/2007)

Meltz “Gobstopper” (01:50) # An explosion of colour combined with sugary delights are the mark of this commercial for the Meltz fashion line. We see a young woman sucking a huge, brightly coloured gobstopper and, by means of match cut, are subsequently shown her in a host of different outfits in differently designed interiors. She is first seen enjoying a black gobstopper, sporting a black outfit and tripping around a room featuring skull-and-crossbones wallpaper. In the next, she is sitting, dressed in red, on a red couch and, finally, in a kitschy pink affair with pink wig and Hello Kitty doll. Payoff: “Meltz. Jolly couture. Jolly prices.”