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Mercedes-Benz  (2/2020)


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  • Mercedes-Benz
  • BBDO, Berlin
  • Till Diestel, Siyamak Jung
  • Wolfgang Warzilek
  • Erick Barrios Hernandez
  • Traktor, Venice
  • Stink Films

Category: automotive

Archive Nr: v2.2004

Views: 149

Mercedes-Benz AG smart “Worries” This campaign specifically addresses the prejudices and expectations around e-cars. As usual, the small car brand, which has said goodbye to combustion engines, does not take things seriously and self-ironically dispels prejudices. Pay-off: “Drive electric where it makes sense.”


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