Nike  (4/2017)

Nike “What Are Girls Made Of?” A little girl in an opera house performing a Russian folksong whose words extol the women of the country in somewhat cloying terms. In response to a suddenly inserted image of woman in athletic gear, the girl then tweaks the lyrics, singing of women’s outstanding sporting achievements. As she does so, sportswomen – boxers, gymnasts, runners – appear in the auditorium to lend the girl support. And, at the end, she has her very own sporting challenge to complete …