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Nike  (4/2017)


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  • Nike
  • Wieden + Kennedy, Amsterdam
  • Craig Williams , Al Merry
  • Vasco Vicente
  • Evgeny Primachenko
  • David Wilson
  • Riff Raff, London

Category: sports

Archive Nr: v4.1756

Views: 195

Nike “What Are Girls Made Of?” A little girl in an opera house performing a Russian folksong whose words extol the women of the country in somewhat cloying terms. In response to a suddenly inserted image of woman in athletic gear, the girl then tweaks the lyrics, singing of women’s outstanding sporting achievements. As she does so, sportswomen – boxers, gymnasts, runners – appear in the auditorium to lend the girl support. And, at the end, she has her very own sporting challenge to complete …


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