Nissin Foods Holdings Co.  (4/2019)

Chicken Ramen “Akuma No Kimura”# There is apparently a new hot and spicy ramen on the market from the Japanese food company Nissin. It has recently been advertising its ramen with an adorable chicken mascot named Hiyoko-Chan, and in this ad for its new and devilishly hot product, it has transformed its cutesiness into an unholy demon representing the ramen’s flavor and spiciness. The transition is accompanied by some pretty hardcore metal music, making it – like many Japanese ads – just a tad disturbing.