Orange  (3/2007)

Orange “Hiccups” (00:30) # Orange Open is a service designed to offer companies research tools enabling them to put business management theories into practice more effectively, and this spot shows just how practical collective assistance can be. A businessman afflicted by hiccups has tried all the “standard remedies” such as holding one’s breath or drinking water – but to no avail. The hiccups persist from the time we see him standing at the bus stop in the morning until the time he is about to cross the road. When, however, half of the town suddenly shouts out to him, he is finally able to rid himself of the aggravating problem. Pay-off: “32,000 people you can rely on.”