Orange: The Toy #
Heartfelt story about a girl who grows out of her favorite toy and then abandons it, only for her daughter to find it years later. This campaign for Orange aims to reflect on the negative impact mobile phones have on the environment. Most are made of plastic and glass and non-renewable natural resources, which need to be preserved, yet many old phones just lay around not being used. The company urges people to give their old phones a second life.