Pepsi "Glasnost" [01:00]# Establishing shot of the Kremlin, then cut to apartment interior. An older man tries to read his newspaper, while his son listens to new wave music and examines his haircut in a mirror. Subtitles translate their Russian . The old man can't understand why his son listens to that "noise". Out in the street, youths everywhere are engaging in "radical" behavior . funky sunglasses, break-dancing, skateboards, and slang like, "Hey dude, totally awesome day!: Older onlookers are not amused. Announcer explains "Not very long ago, America introduced Pepsi to the Soviet Union . maybe it's a coincidence, but.'