Sony, San Diego  (4/1989)

Sony Camcorder [00:30]# An autumnal garden or park. In a scene which, in terms of atmosphere, somewhat resembles the opening of Nicolas Roeg's film "Don't look now", a woman is pushing a pram while someone is filming her with a video camera. Then suddenly, the pram rolls down a hill and falls into the lake. All the while the VO has been describing the advantages of the Sony Camcorder. Suddenly the camera is taken for the hands of the - as it turns out - child that has been filming the scene and we see that the woman, too, is but a little girl. A teddy bear is retrieved form the lake along with the pram. VO: "But you can't see what's most revolutionary about it until you put it into the hands of an adult."