Sudocrem  (4/2019)

Sudocream “Pandas”# One of Britain’s leading nappy creams, Sudocrem, is launching a new TV and digital campaign centering on the brand’s core essence: soothing. Founded in 1931, Sudocrem has long been a staple in British households and the brand is now looking to re-establish its long-held market leadership with a bold new campaign to reinforce the product’s unique property, precisely that ability to soothe. Sudocrem was in fact originally named “soothing cream.”