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Under Armour  (5/2017)


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  • Under Armour
  • Droga5, New York
  • David Droga, Ted Royer, Alexander Nowak, Felix Richter
  • Kia Heinnen, Castro Desroches
  • Douglas Hamilton, Diana Perez
  • Georgia Hudson
  • Agile Films

Category: sports

Archive Nr: v5.1759

Views: 152

Under Armour A suite of spots featuring female athletes – among them the founder of the Harlem Run, a stuntwoman, and a sprinter – going through their daily fitness routines. One time, they are seen running through unspoiled woodland, another against a backdrop of anonymous-looking urban architecture. Common to all commercials are reduced camera shots, vertiginously changing perspectives, and spoken-word voiceovers from contemporary writers, their shared credo being: Unlike Any.


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