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Volkswagen China  (3/2015)


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  • Volkswagen China
  • Ogilvy & Mather, Beijing
  • Doug Schiff, Kama Yu, Daqing Wang
  • Morris Ku, MinSheng Zhang, Zhou Xufeng, Andi Chow
  • Doug Schiff, Song Lei
  • Eggtart Chow

Category: social&environment

Archive Nr: v3.1596

Views: 199

VW: “Eyes On The Road”# In a Chinese movie theater, the performance opens with a film of someone driving a car, whereupon all of those present are sent a text, this brief distraction prompting the car up on the screen to crash. A rather different way of appealing to drivers to be more attentive.


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