Women's Aid  (4/2019)

Women’s Aid “The Unedited Truth”# This spot garnered a Graphite Pencil at this year’s D&AD Awards. How to stand out with an ad for a domestic abuse charity? Well, this organization set out to make a commercial consisting of scenes from an abusive household, deliberately editing out the most violent moments, and in doing so managed to create an even more powerful message. A super points out: “To watch this unedited you must be over 18.” In the next scene, as we glimpse the young boy also living in this household, the subsequent frame adds: “… or one of over 160,000 children living with domestic violence.”