Wrangler "Crosstown Traffic" [01:25]# In contrast to the 50s and 60s nostalgia dominant in the successful Levi's campaign, this spot for Wrangler Jeans opts for gritty realism. To a classic Jimi Hendrix track, we see moments from the life of a New York taxi driver. Disenchanted with the corruption and decay around him, he leaves his cab in the middle of the street and takes the next flight to Florida where his wife and little daughter are apparently waiting. Claim: Wrangler. Don't be just a number.