The man behind the selection of the Digital work in this issue of Lürzer’s Archive is Dave Monk, Executive Creative Director of Publicis London.
Dave has worked at several top-tier agencies in the UK, spending 10 years at BBH London and 5 years at Grey London.
He has picked up awards at every major show for a multitude of long form branded content such as The Times Unquiet Film Series and Heineken’s “Worlds Apart.”
For work-related reasons, Dave regrettably had to bow out of the interview with him we had been planning.
In its place, we thought we’d show you some of the work that, down through the years, has landed Dave in the pages of this magazine.
Executive Creative Director of Publicis London.
Outdoor campaign titled “Doors of Thrones” for Tourism Ireland,
referencing the series Games of Thrones and designed to celebrate
the country’s connection with the award-winning show.
A series of ten beautifully crafted doors were carved from trees that
fell during a storm at the show’s filming location, each depicting an
episode from the show’s Season 6. These were hung in pubs at various
tourism hotspots across the country. Lürzer’s Archive 1-2017
A bird returns to its impeccably furnished apartment.
Tidy up a bit first – and then see what’s on the box. A quick look
in the fridge, which is well-stocked with peas, worms, and Robinsons
fruit squash. Then a look at the paper over a glass of squash.
All perfectly natural, wouldn’t you say?
Super: “Robinsons Be Natural. Squash made from naturally
sourced ingredients.” Lürzer’s Archive 4-2009
Heineken were bold enough to attempt a daring social experiment to
promote their product. They locked pairs of strangers with wildly contrasting
opinions – on gender issues, climate change, etc. – into a room
and instructed them to assemble a bar together. Afterwards, participants
were invited to either go or stay and discuss their – many – differences
with the partner over a beer. Nobody leaves. Lürzer’s Archive 3-2017
“Fashion Royalty” campaign promoting The Sunday Times Style
magazine’s Best Dressed List. Lürzer’s Archive 3-2013
Campaign for The Sunday Times magazine and its annually published
Rich List, featuring cats resembling Richard Branson and Elton John,
thus evoking the term “fat cat,” a somewhat derogatory label for
the wealthy. Lürzer’s Archive 4-2014