Head of Copy 20Something, London
I’m a big fan of this 1984 quote, from George Orwell: ‘Who controls the past controls the future. Who controls the present controls the past’. A slight personal re-interpretation of that feels pertinent, given our planetary situation. If you watch The Century of the Self, by Adam Curtis, you get a glimpse at the colossal power brands have over the way we behave and feel about ourselves, and our lives. We’re in a climate crisis. Governments won’t pull us out of this hole. By their very nature, they are too slow to act. They won’t be the lever to us making the changes we need to make, at the speed we need to make them. People need to vote for the world they want with their wallets. With where their money goes, and where it doesn’t. The reality is, this now has more power than a political vote. What inspires me? Using advertising to pull people into brands creating things of value. (And doing so in a planet-positive way.) And, of course, by default, that means pulling them out of brands that are not.
Director Outsider, London
Terminator 2: Judgment Day. It is a perfectly crafted thing. I bumped into Arnie a few months ago and I told him as much. He seemed nonplussed. I think he’s heard it a lot.
Executive Creative Director Droga5 Dublin
This. A stat. I’m not always in- spired by numbers – but after a couple of years of feeling like we have no control over anything, this feels massive. And makes me want to put something out into the world to show the other 25% that we can make good shit happen.
Art Director FCB New Zealand, Aotearoa
Living in an age of having count- less images at our fingertips means that my screenshots folder is always brimming with a bit of inspiration.
Creative Director Wieden+Kennedy, Sa?o Paulo
Lately, there has been a strong street art movement here in Sa?o Paulo and the buildings are getting cov- ered with these beautiful murals. As an illustration en- thusiast, I feel inspired to see female artists’ work out there. The paintings have changed the face of the city and I can’t stop looking up when I’m walking around.
Executive Creative Director Special Group New Zealand, Auckland
A nap is my most inspirational place in the world.