Stay in touch by rail. It’s better than mail.
Strapline: Get back, Tohoku.
In 2011, Japan’s Tohoku region was devastated by one of the most powerful earthquakes in recorded history. Launched that very same year by the East Japan Railway Company, the “Get Back, Tohoku” campaign has been running for nine years since then in an effort to revitalize the local tourism industry and help residents “get back” the life they once knew.