General Mills  (4/2019)

Nothing should come between a man and his ice cream. Because many men with beards avoid eating ice cream in public to avoid a messy beard, Häagen-Dazs and VMLY&R created special bibs. Offered on posters as tear-offs in six different designs, each of the bibs depicts a beard style inspired by several cultures and eras: Cavemen, Confucius, Pharaoh, Assyrian, Viking, and Sadhu.