Sony  (6/2019)

You can play a minidisc as many times as you like and it won’t get chewed up. Down boy. The original ads feature “tip ons” made of real tape and stuck on by hand. The agency claims that to date more than 9 million meters of tape have been used in this way. A spread featuring a selection of print ads that were all originally showcased in Lürzer’s Archive exactly a quarter of a century ago in our Vol. 6-1994.