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Sotokoto  (5/2017)

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  • Sotokoto
  • Leo Burnett, Tokyo, Beacon Communications, Tokyo
  • Jon King, Shunsuke Kakinami, Seiya Matsumoto
  • Ryuko Noda, Hiroki Maeno
  • Mai Kaneda, Seiya Matsumoto
  • Kazunori Igarashi

Category: social&environment

Archive Nr: 5.1773

Views: 268

Sour pickles of ugly cucumbers and celery. Strapline: Enjoy delicious dishes of discarded veggies. Campaign promoting a food project tackling the problem of food waste: for a period of one week, the “Ugly veggies restaurant” offered beautiful dishes made from ugly-shaped vegetables.

  • Sotokoto
  • Leo Burnett, Tokyo, Beacon Communications, Tokyo
  • Jon King, Shunsuke Kakinami, Seiya Matsumoto
  • Ryuko Noda, Hiroki Maeno
  • Mai Kaneda, Seiya Matsumoto
  • Kazunori Igarashi


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