Students Contest 2019  (2/2019)

When Cree women begin their period, they experience a rite of passage called the Berry Fast. Families pray for and serve them while they fast … – Sometimes it’s hard to see the beauty of periods. Dot Cup helps you worry less so you can focus on a more #positiveperiod. This ad is part of a campaign for Dot Cup – a 1-for-1 menstrual cup brand – aiming to provide enlightenment on the varying attitudes and perspectives different cultures have towards menstruation, and to combat the negativity surrounding periods in Western societies.