Students Contest 2020  (2/2020)

Campaign for British Telecom’s “Phoneday” on April 16th 1995. On this day, a 1 was added to all British telephone numbers starting with a 0, making more telephone numbers available for future use. A spread featuring a selection of print ads that were all originally showcased in Lürzer’s Archive exactly a quarter of a century ago in our Vol. 2-1995.