Great stories aren’t told in headlines. If you work in advertising, you’ve got 4,000 words to tell us a short story. You could win £ 2,000, an award judged and presented by Tim Waterstone, and the right to call yourself a writer. A campaign created to promote the Winston Fletcher Fiction Prize, an award that encourages and recognizes great writing among the advertising and marketing community. MullenLowe, London created a series of posters putting a spin on the titles of novels written by authors who started out in advertising.