Sexyfingers.org is part of a campaign by French Aids awareness organization AIDES showing how easy it is to have an HIV test. All one needs is a single prick of the finger. And one finger is, once again, all that is needed to play the saucy games on the website, such as the “butt drum” or “testicle xylophone.” The games can also be downloaded as app. Once users have had enough of the games, they can watch the music video.
Sam Ball: “In the name of Aids prevention, you are enticed to let your finger explore and fool around. Sexyfingers is a crazy campaign by the French HIV/Aids awareness organization intended to encourage people to get tested. The point of this site is to make you aware that an Aids test can be taken with just the prick of one finger. I could see many agencies approaching this problem in a dry sensible manner, producing a hard-hitting campaign that would have been ultimately ignored by its intended audience. Sexyfingers’ success demonstrates that fun and frivolity can be a perfectly expectable tone when dealing with some serious issues.”