An invitation to explore distant parts of the Earth interactively using
the type of rover normally employed in space missions. The campaign
also offered users a chance to win tickets to a chosen destination.
Eugen Suman: “What a wonderful execution for a brilliant insight – you
don’t even know your own planet that well, so go travel. This is the type
of work that always gets free coverage from both the trade and general
media. The amount of work put into this shines through in the execution.”