A campaign for real estate agent ERA Belgium consisting of a website and a Facebook app. The website is for people wishing to sell
their house or flat, to talk about the time they spent in the property, and to say why they want to sell it. The lifemapping Facebook
app can be used to mark on a map of the world the places they have lived and to compare this with the maps of their friends.
Unfortunately, both are available in Dutch and French only.
Sam Ball: “People use Google Maps to search for houses and read the heartwarming, funny, sad, poignant stories attached to them.
The best ones are voted on and the winners get to sell their house for free. However, this campaign for ERA Belgium is not about
selling houses. It’s about the emotions, the stories and the dreams we have in and about these houses. ERA simply gave people a
platform to tell and share their stories. Anyone who has bought a house knows they are led by their heart as much as their head.
This whole idea is based around a simple human insight, like the best digital ideas usually are.”