KFC’s advertising is always hilarious and well thought through. They stuck with the approach when promoting their Garlic Sauce recently. What did they do? They are one of the sponsors for Untold, the biggest music festival in Romania, where people find it difficult to get accommodation as flats and hotels are pre-booked months in advance. The lucky winners of a competition were sent to the sold out festival. The catch was that they had to camp in a world famous haunted forest near by. Where is the advertising in this, you might ask? Well KFC Garlic Sauce will protect them from all the vampires, creatures and other demons that might want to crawl into their beds.
Matei Curtasu: “Transylvania is obviously the kind of place where garlic protects you from evil spirits, especially if you end up in a haunted forest on your way to Untold, the country’s biggest music festival. The activation is playful, spooky, and they got GoT’s Hodor as the host for the sleep-away camp.”