Sorry for being late
A funny campaign in less funny times: Heinz apologizes for being 150 years late in offering a pasta sauce in the United Kingdom. At least it was worth the wait, ‘because nothing so ridiculously good, has come so ridiculously late’.
[JA] ‘I will always applaud a brand that dares to say something bad about themselves. Even if it’s a marketing strategy, I don’t care. Saying a negative thing about the brand is not an easy choice.’