Lürzer's Archiv

  • Home
  • Search
  • Submit Work
  • Profiles
  • Ranking
  • Magazine
  • Students
  • Shop
  • Log in
links
mitte
rechts
Lürzer's Archiv
links
mitte
rechts
Back Prev Next

HEINZ  (1/2022)

1


Sorry for being late

A funny campaign in less funny times: Heinz apologizes for being 150 years late in offering a pasta sauce in the United Kingdom. At least it was worth the wait, ‘because nothing so ridiculously good, has come so ridiculously late’.

[JA] ‘I will always applaud a brand that dares to say something bad about themselves. Even if it’s a marketing strategy, I don’t care. Saying a negative thing about the brand is not an easy choice.’


  • Heinz Ketchup
  • Wunderman Thompson, Barcelona
  • Gloria Hernández, David Caballero, Pipo Virgos, Paco Badia
  • Monica Casamor, Carlos Galán, Sergi Boixadera
  • Estel Ladra, Albert Xifra
  • Jorge Palomares
  • Oxigeno, Barcelona

Link: tinyurl.com/2xdct6m2

Views: 136


0 Add to favorites


Newsletter

Please sign up to get our monthly newsletter.


E-Mail address is required
Advertise with us Partners Distributors

Sitemap

  • Index Work by Year
  • Index by Creatives
  • Index Articles by Year
  • Terms & Conditions
  • Terms of use
  • Imprint
  • About us
  • Contact us

Follow

icon facebook icon twitter icon google
icon youtube icon linkedin icon pinterest
icon tumblr icon intsagram icon flickr

Modal title

One fine body…

Please login


I forgot my password


User or Password wrong!

Add to Favorites List Manage Lists