IKEA (1/2022)
1
3D printed meatball
IKEA’s now making 3D-printed vegan meatballs, and apparently offering them at job interviews for candidates. And the company committed to offer 50% plant-based meals in IKEA restaurants by 2025.
[JA] ‘Turning 3D printing into a recruitment campaign is genius. I’m sure this innovation got them the right audience. IKEA is now on the map of those future architects and designers. Well done, IKEA.’
