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IKEA  (1/2022)

1


3D printed meatball

IKEA’s now making 3D-printed vegan meatballs, and apparently offering them at job interviews for candidates. And the company committed to offer 50% plant-based meals in IKEA restaurants by 2025.

[JA] ‘Turning 3D printing into a recruitment campaign is genius. I’m sure this innovation got them the right audience. IKEA is now on the map of those future architects and designers. Well done, IKEA.’


  • Ikea
  • INGO, Stockholm
  • Björn Ståhl
  • Johanna Johannson
  • David Lundgren
  • Peter Hansson
  • FLX Film

Link: tinyurl.com/mra9yn6w

Views: 33


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