Me Too: Act Too (4/2020)
1
On the heels of the three-year anniversary of the #MeToo movement going viral, FCB/SIX worked with #MeToo founder Tarana Burke to launch Act Too, a crowd-sourced blockchain-powered platform that encourages people to take action to end sexual violence. It is a digital platform that contains technology outlining actionable measures one can take or commit to in order to work toward ending sexual violence. The platform relies heavily on community engagement and records each step taken in the fight to advance the #MeToo movement. Tarana Burke, founder of the #MeToo movement, describes the new campaign as “a labor of love.”
Tiffany Rolfe: “I loved that this idea went beyond the #MeToo hashtag and helped us recognize that this is more than a message and that it’s not over yet, unfortunately. This is about the real action that we all need to take. Act Too is a blockchain record of actions taken – a curation of events or causes you can commit to and track based on your geographic location. It’s a brilliant second act for the movement.”
