A new commercial from adidas featuring Frank Sinatra’s “My Way,” as sung by both the known and lesser-known, evoking the spirit of a fashion generation that sports adidas gear to reinvent the look they affect each and every day.
Eugen Suman: “This is a tremendous online film for Adidas, sure to clean up in award shows later this year. The art direction is spot on, incredibly fresh. The craft level is insane. And as if that wasn’t enough, they’ve also added stars to the mix. This is the type of entertainment that can only be reached if you’ve got both a brave client and an extremely generous budget. And even if you have those, if you don’t get the best director and production house for the job you can still flop.”