An online campaign promoting the Philips sound system. On the website, musicians of the Dutch Metropole Orchestra play a piece
together. While they are doing so, users can select individual musicians by clicking the mouse and watch them play solo, i.e. listen
only to the track featuring their instrument. Alongside appears a profile of the respective musician with information – even including a
link to their Facebook page – about that person.
Dave Bedwood: “I like this site because it feels like a dying breed. The sound I hear, above the orchestra, is one of our industry moaning and scoffing at a ‘flash’ site. But the actual audience, consumer, doesn’t care a jot, as long as it’s good. The site is a great demonstration that Philips understands, and is obsessed with sound. That’s a big advertising box ticked, regardless of the tech used to tick it.”