Organ donation is important and, to increase awareness of its importance still further, Havas Lynx has launched a project that should help drive sign-ups to the NHS organ donor register in the UK. They enlisted artists from around the world to contribute to this project with their music. Each “donated” audio file represents a different organ or part of the body.
Adrian Rossi & Alex Grieve: “Someone called this 'a lovely, little idea'. It is lovely, it is little, and it is an idea. But that is as far as it goes. We kind of like the concept but where some of the work here has incredible craft this falls a little short.”