A humorous portrayal of the “squadless” condition young smokers are reduced to by the financial and consequent social constraints of their habit.
Karpat Polat: “Smoking is bad for our health, that is a fact. On the other hand, as the anti-tobacco movement Truth reminds us, it can also screw up our social life. Smokers earn 20 per cent less than non-smokers. It means stuff that you do with your squad will eventually decrease – and the campaign shows us this insight in a funny way.”