Reddit, a network of communities where people can dive into their interests, hobbies and passions hijacked the commercial breaks of the world’s most attention-grabbing sporting event with a highly unusual (and cheap) static 5-seconds-spot.
Luis Gaitán: “The cleverest hack of the Super Bowl moment I can remember since the famous Miller Light 1 second ads a few years ago. With a huge difference: doing it by bringing to national TV one of the most popular digital video formats, 5 seconds, and doing it with a static image full of copy. Like disrupting TV with a Bumper Ad. Brilliant.”