Can’t say if this is an ad for Ariana Grande’s new fragrance or a video for one of her new – or either old(er) – songs? Well, it is an ad for Thank U, Next the fragrance, but it does have the same title as the song, which plays in the background of the spot. It is also full of familiar things like popular YouTube personalities and it smells a lot like Mean Girls or Bring It On with lots of references towards those movies. Interesting turn in advertising a perfume.
Matei Curtasu: “This is the greatest marketing move I’ve ever seen for a perfume. Aptly named after Ariana’s hit single, and launched as a music video sequel in the same Mean Girls-esque fashion. The entire ad is on-point, with rumors, puns, raspberries and ponytails. I wish I made it.”