How to speed up the adoption of homeless dogs? Right! Make them famous with the help of celebrities on the red carpet. See a dog on the red carpet that you would love to adopt? No problem – you can immediately look up your favorite on the project’s website.
Rafael Segri & Kiko Mattoso: “Red carpet interviews are usually pretty boring and most of the time useless. Giving real meaning to it was a very interesting twist. Putting dogs that needed a new home in the spotlight, and even using celebrities to endorse the message for free, is a win-win situation. It would be cool if bigger award shows could implement this idea.”