New video from band OK Go that runs to four minutes but is actually composed from just 4.2 seconds of original footage.
Eugen Suman: “The latest from OK Go, who I suspect to be more of a viral marketing company than a music band. They did win in Cannes a few times too. They are the masters of the continuous shot, the masters of surprise. To have a successful viral, you need to be able to be fresh and entertaining not just for a particular target group but for everybody.
You need to understand what makes a person stay with you until the end of your film, and they definitely know how to grab attention. Can’t wait to see the next one.”