Imagine being stuck in an endless traffic jam and having the urge to
bite into one of Burger King’s delicious Whoppers? Seems impossible?
Well, not according to this campaign created by We Believers, using a
blend of high-tech features and old-school opportunism to deliver the
Whooper to you when you are in serious need. According to the test
results from the first run, people were crazy about the idea. Being stuck
in a traffic jam never was so tempting.
Paco Conde: “What I like the most about this Burger King project is the
use of travels and drivers’ real-time data to deliver a Whopper in a traffic
jam. The outcome looks simple, but the logistic behind delivering that
burger is extremely complex.”