Bodyform is bold and not afraid to go to great lengths to present their vision as brutally as it needs to be. We already loved “Viva La Vulva“ giving us an unapologetic ode to the female anatomy. “Wombstories“ truthfully shows IVF treatment, endometriosis cramps, menopausal hot flushes, nipple hairs and first periods. This campaign shows it as it is, however brutal, the physical experiences of women everywhere are.
Tiffany Rolfe: “Bodyform has brought some amazing storytelling around the female body that has become highly shareable pieces of content. from Blood Normal, to Viva La Vulva, and now once more with ‘Wombstories’, which explores the duality of the uterus and shows menstruation for all that it is – painful, pleasurable, messy, meaningful.”