Week 15/2015
Spot of the Week
Spot of the Week
New York-based graphic design studio, Sagmeister & Walsh sourced a bright, bold and playful colour palette for Frooti – one of the largest and oldest mango juice brands in India. Miniature characters find a giant mango while exploring in the desert and try everything to move the fruit. They find no amount of force will make it budge. They then realise it's only the power of their collective voice which magically lifts the mango and bursts into the re-branded Frooti bottle and logo.
- Frooti
- Sagmeister & Walsh, New York, SpecialGuest, New York
- Stefan Sagmeister, Aaron Duffy, Jessica Walsh, Jonathan Emmerling
- Jonathan Emmerling
- Marc Reisbig
- 1st Avenue Machine
